Sobaya Udon & Soba Pasta Boxes

Date: March 2007

Work: Art Direction & Lead Designer.

Client: Eden Foods Inc. / Sobaya Pasta Company

Information: The objective of this project was to create new pasta box for the Udon and Soba noodles. The box size was being slimmed down from the previous package to create less waste. Since the package was going to have to be altered for the new dieline, I took advantage of the opportunity to give it a fresh look to go with it’s new packaging.